Tetra is the only brand name that has become synonymous with ornamental fishkeeping, thanks to Dr. Ulrich Baensch. Dr. Baensch founded Tetra Werke (Company) in Melle, Germany 50 years ago, and pioneered the development of flake fish foods. Today Tetra manufactures hundreds of products for aquarium fishkeeping, reptile and amphibian keeping, and water gardening.

Locations

Tetra Werke is still located in Melle, Germany, and is the research and manufacturing center for Tetra fish foods, nutrition products and water conditioners, supplying a worldwide market.

Tetra in Blacksburg, Virginia, USA, is our center for warehousing and distribution, as well as for equipment research and development. Electrical products for aquariums, ponds and reptile keeping are engineered in Blacksburg for all of our global affiliates.

Sales

Tetra U.S. maintains a professional sales organization that is regionally based. As a result, every sales colleague can ensure an ample supply of Tetra products for Tetra distributors and dealers. The Tetra sales team and the trade network enjoy a unique partnership. Sales staff build upon that partnership by organizing special promotions, in-store displays, co-op newspaper advertisements and educational seminars.

Customer Service

A well-trained and efficient customer service team supports the Tetra sales team. In response to dealers’ inquiries, Tetra customarily supplies product information, point-of-purchase materials and informational literature at no cost. The Consumer Support Team responds to hobbyists’ questions by telephone (via a toll-free customer service number), by mail, and on the Tetra website.